Actionable summary of my article on introducing your startup to investors. Full post:

How to write a startup blurb (+ blurb examples)

What is a startup blurb and why do you need it?

Startup blurb is a summary of your business's core aspects: problem, solution, target customers, business model, market size, traction, team, funding.

Investors need this info to decide if they want to meet with you or not. With a blurb, you can introduce your company to investors in under 30 seconds — the fastest way possible.

You're going to embed the blurb into your cold emails and warm intro messages.

Secrets of a successful blurb

1. Keep your startup blurb SHORT. Introduce your company in <30 seconds or you'll lose an investor's attention. Focus on core things (product, customers, traction, team, round details), get rid of everything else.
2. Keep your startup blurb SIMPLE. You can't predict who will end up reading your blurb, so make it so simple any person on the planet can understand it. Cut the jargon and marketing bullshit, avoid ambiguity, get straight to the point.

Writing a blurb

*Shizune, an SF-based SaaS platform that helps startup founders get investor meetings by automating investor research and outreach. Our progress:*

• $90k in pre-orders growing at a 100% MoM rate.
• Launched the MVP three months ago (Nov 2).

Founding team:

• Pavel (CEO) — founded and scaled a B2B SaaS company to $200k ARR (was micro acquired in Feb)
• Vladislav (CTO) — engineering team lead with 8 years of experience.

We're raising a $1M pre-seed round to hit the $20k MRR milestone in 9 months. Our raise is moving much faster than expected and we have $500K committed so far after two weeks.