Actionable summary of my article on finding investors. Original post:

How to find investors for your startup

The Ideal Investor framework


Researching hundreds of random investors will take months. Use this strategy to build your investor pipeline in one week:

  1. Find companies similar to your startup but 1-2 steps ahead of you.
  2. Find their investors.

The logic behind this strategy is simple. If an investor invested in a similar company in the past, there are high chances that they might be interested in your company too.

Say you're building a skateboard renting app. You might want to reach out to Uber or Lime investors.

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Step 1: Understand who is your ideal investor